Case Studies in Management Volume V

Case Volume Edition: V
Pages : 338;

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Case 01	Grove Fresh Ltd: Marketing Organic Juices
Case 02	Unilever's 'Real Beauty' Campaign for Dove
Case 03	MusicWorld: Redefining Indian Music Retailing
Case 04	BMW's 'Company of Ideas' Campaign: Targeting the 'Creative Class'
Case 05	Cielo: A Car in Trouble
Case 06	Zee Telefilms' Competitive Strategies
Case 07	New Product Development at Schwan Food Company: Innovation through Communication
Case 08	Eurail Group GIE: Marketing Rail Travel in Europe
Case 09	LG India: Direct Selling Microwave Ovens
Case 10	IKEA's Global Marketing Strategy
Case 11	Employee Satisfaction: An Outcome of a Motivated Workforce
Case 12	Needs Drive Performance
Case 13	Southwest Airlines Act II: An Airline in Trouble?
Case 14	People Matters in Sales Force Management
Case 15	HR Restructuring at Lucent Technologies
Case 16	Remaking JCPenney's Organizational Culture
Case 17	Whole Foods Market's Unique Work Culture and Practices
Case 28	Bumrungrad's Hospital 2000 Information System
Case 29	Merrill Lynch's IT Initiatives
Case 30	ERP Implementation Failure at HP
Case 31	SCM and ERP Software Implementation at Nike: From Failure to Success
Case 32	GM's E-Business Strategy